Active Observability with Synthetics and User Control
The Apica Ascent platform with LOGIQ.AI gives users complete data pipeline control, a unified view of all information, and infinite high-quality storage at the lowest cost on the market. The platform acts as a superior indexing tool that aggregates data such as logs, traces, network packets, etc. from multiple sources and improves data quality by trimming off excess data and performing enrichments. The data can be shifted from the platform to a lake environment – either Apica’s or another data lake. The result is a unified view of all data for faster root cause analysis while slashing costs and eliminating vendor lock.“We are offering active observability on your terms,” said Jason Haworth, CPO, Apica. “We can give you observability at a low cost that scales to exabytes and gives you your data in context when and how you need it. We’re also stacking all this functionality into our data lakes and indexers while embracing open standards such as OpenTelemetry. This allows us to be application, device, service, and vendor agnostic. Having these pieces in place lets us be that decoder ring that other vendors in the space just can’t do.”The LOGIQ.AI capabilities will be added to the Apica Ascent platform and deployed to current customers in Q3 of this year.

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About Apica
Apica keeps enterprises operating. The Ascent platform delivers active observability, automated root cause analysis, and advanced data management to quickly find and resolve complex digital performance issues before they negatively impact the bottom line. Today, business operations depend on understanding the health of multi-cloud, hybrid, and on-premises environments to keep business-critical applications and systems online while providing an optimal user experience. Apica delivers a unified view of all information for the entire technology stack helping reduce, prevent and resolve outages and lost revenue. For more information, visit www.apica.io.

The post Apica Acquires Data Fabric Innovator LOGIQ.AI and Raises $10M in New Funding to Modernize Data Management appeared first on SD Times.

The research was conducted by Apica and 3Gem, and it surveyed 2,250 online internet users in the UK, USA, and Sweden. The survey results were generally consistent across the geographies, but it found those in Sweden are slightly less forgiving when it comes to slow webpage or app loading times, and those in the United States are a little more patient. Nearly 40 percent of consumers won’t wait more than 10 seconds for a website to respond before navigating away, and one in nine users won’t even give a site five seconds before moving on to another.

Most agreed that slow loading times are a source of frustration for digital experiences. As many as one-third of respondents agreed that the impact is significant, and it leads them to quickly abandon a site or application. Three quarters of respondents have the expectation that webpages and apps should load faster now than they did three years ago, although users are still running into brands with poor performance on their websites or apps.

“These results demonstrate that digital consumers have limited patience for slow performance or delays,” said CEO of Apica, Carmen Carey. “There is clearly a general expectation that sites and apps will perform faster and better, particularly with the advent of born digital organizations. The onus is now on businesses, whether they’re a leading financial company or an online retailer, to ensure peak performance at all times.”

Brands can be negatively impacted by poor web or app performance, according to Apica, and 83 percent of global respondents reported that they would consider telling colleagues about a poor website or app experience, and almost four out of 10 respondents said they would definitely share this.

“If companies wish to retain both customers and revenue, they must focus on proactive performance testing and monitoring of their digital services to ensure that, even at peak times, downtime does not occur,” added Carey.

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