Having the correct customer information in your databases is necessary for a number of reasons, but especially when it comes to active contact information like email addresses or phone numbers. “Data errors cost users time, effort, and money to resolve, so validating phone numbers allows users to spend those valuable resources elsewhere,” explained John DeMatteo, … continue reading
Companies that are collecting data need to ensure that the data is valid in order to actually make good use of it. And making sure they have the correct names in their database can help establish a good customer relationship by supporting a customer’s sense of identity. Think back to times when you’ve signed up … continue reading
Email is one of the most effective marketing channels out there. Compared to social media, where you are dependent upon the company’s algorithm treating your content favorably, email marketing can more effectively get your content in front of your audience. Email has an average open rate of 21.73% and an average click-through rate of 3.57%, … continue reading
The data quality company Melissa has announced it is teaming up with Esri, the location technology company behind ArcGIS. Melissa’s business is largely based on doing address verification, and its Global Address Verification tool verifies addresses in real time, which helps retailers reduce costs associated with failed delivery. It also offers useful features like autocompletion, … continue reading
The Data Quality 2023 Study study reveals that a significant 34% of the organizations responding are at the ‘Data Aware’ stage, indicating they are in the initial phases of recognizing the importance of data but have not yet fully integrated it into their decision-making processes. However, the most advanced stage, ‘Data Driven’, where data is … continue reading
It’s easy to convert a physical address, like 12 Main Street, into its latitude and longitude coordinates, but for many businesses there are situations where you’d want to do the opposite: get the closest physical address of those coordinates. “No one says let’s pull up the property value for latitude 42, longitude 80. They say … continue reading
There are many reasons why duplicate entries might end up in a database, and it’s important that companies have a way to deal with those to ensure their customer data is as accurate as possible. In Episode 5 of the SD Times Live! Microwebinar series of data verification, Tim Sidor, data quality analyst at data … continue reading
One of the biggest challenges faced by companies who work with large amounts of data is that their databases may end up with several instances of duplicate records, leading to an inaccurate overall picture of their customers. According to Tim Sidor, data quality analyst at Melissa, there are a number of reasons why duplicate records … continue reading
Companies in certain industries – banking, healthcare, and the like – are subject to many different regulations when it comes to things like how they store user data, required communications with customers, and what data can and can’t be collected. For example, financial companies need to comply with Anti-Money Laundering (AML) and Combating the Financing … continue reading
Many companies need to be able to verify the identity of their customers for a variety of reasons, but for some industries this isn’t just a best practice, but rather a necessity in order to comply with regulations. In the financial industry, for example, companies should have programs in place to meet Anti-Money Laundering (AML) … continue reading
Data can be an organization’s most valuable tool, but not if your database is full of people named ‘Mickey Mouse’ or has out-of-date addresses. According to Michael Lee, solution engineer at data verification solution provider Melissa, the most common issues that could be present in your database tend to be the simple ones, such as … continue reading
Recent Gartner research has revealed that by 2025, the 80% of CTOs who don’t have the correct tools in place to support business and customer needs or adapt to change will negatively impact their business response to disruption. The research also showed that executive leaders are currently sharing unrealized dependencies that can help to meet … continue reading
